I think it should specifically say for how long you are renting it. They knew already when the contract would expire, why renting the movie didn't say "rent for 7 years" (or whatever the timeframe was)
That would constitute fraud IMHO. You cannot simply make it appear as though customers bought something, when the verb buy has a very specific and crystal-clear meaning.
That would constitute fraud IMHO. You cannot simply make it appear as though customers bought something, when the verb buy has a very specific and crystal-clear meaning.