With the new Neo prices, they're more coming for the lower-end of the midrange market. The low-end market was half the price the Neo was before the price went up.

Google has gone after the low-end market through ChromeOS and has actually been very succesful at it. Sure, the $200 pieces of crap can't really do anything more than play a video and maybe type into a document at the same time, but that's better than what the Windows alternative offered for many years.