There is no basis to suggest that any product uses this property of water. As for homeopathy, it isn't one thing. The effects, if any, can vary greatly by the substance and the concentration. Some low-dilution products work and many high-dilution products don't. There is such a thing as excessive dilution. Anyone who is painting a simpler picture of it is almost certainly wrong.
Homeopathy is very literally the singular concept that more diluted medicine works better.
Saying that “less diluted works better” is saying the diametric opposite of what Homeopathic “theory” does!
If I add water to a glass of whiskey and dilute it, why don't I get twice as drunk?