Many people are using the words 'buy' and 'bought' here. That in itself shows people regard the interaction they had with the company as a purchase, not just temporary access that can be removed unilaterally on a whim.
IMO If you bought something and someone takes that away, THAT is the actual theft, and you have limited options to alleviate your loss.
Yo ho me hearties...
"That in itself shows people regard the interaction they had with the company as a purchase, not just temporary access that can be removed unilaterally on a whim."
and of course an end user believes it's a purchase when the companies explicitly say things like "Rent for £2.99 or Buy for £9.99".
If Sony want to market this as buying rather than renting a film, then I think that they need to either -
- negotiate a contract that "grandfathers in" availability for as long as the platform exists, even if they lose rights to sell to new customers - refund what it'd now cost to buy outright elsewhere if they're pulling the title (if they want, maybe pro rate that. e.g. count a purchase as 100 years of access to it. If I lose rights after 10 years, I get a 90% refund)