Frankly, I don't see this as the concerning behaviour the article describes. It is fine to try to protect against distillation through a technique like this. This will also allow them to, instead of blocking the distillation agents, respond with a poorer result/model, hindering the progress of distillation, momentarily at least.
I would guess that's their first line of defense; they should have more techniques to identify distillation because that's a very simple way of detecting the host and can be easily spoofed.
> This will also allow them to, instead of blocking the distillation agents, respond with a poorer result/model,
i.e. this will allow them to literally commit fraud against paying customers