IMO the fines do have an effect - Google now withholds a lot of launches from the EU, sometimes temporarily until they have time to have lawyers check them against DMA requirements, but mostly permanently. Ironically the part of Google most likely to persist in launching for the EU is Ads, since money is at stake. All the free, consumer-benefiting services are most likely to be curtailed in the face of aggressive regulation.
You say that like it’s a bad thing.
All of the free services are just part of the ad sales funnel. Never forget, the consumer never benefits, they are only the cattle to be fattened up.
Them not launching in Europe gives the local market a chance to build up its own players. China was very successful in this thanks to the Great Firewall.
If something like Facebook never launched here, we'd be so, so, so much better off as a society.
> All the free, consumer-benefiting services
Those are just more avenues for Google to collect data to shove ads down everyone's throats.
Good that regulations keeps Google from releasing more pf their shit here. Governments should really tighten the screws there.
Yay for European sovereign services! A bit through the backdoor, or as a side-effect if you want, but the result is the same. Or could be the same, if it continues like that.
> All the free, consumer-benefiting services
If they stop providing value to users, they are putting their ad business at risk. It's never free, providing value to share holders is a top priority.