>Apple is a digital services company that happens to sell hardware. Their big money maker is their app store, and no Linux user is ever going to buy apps from the app store.

You do realize that Apple is a public company and one can just go look at their financials like their latest 10-Q [0] right? For the most recent 6 month half (ending March 28 2026) I'm seeing $194 billion for product sales and $61 billion for service sales. The gross margins are certainly higher on services, at 77%, but 40% product margins are nothing to sneeze at either, and the disparity in absolute sales means the absolute dollar gross margins are $77 billion for products vs $46 billion for services.

So I don't see how you can assert that their "big money maker is their app store" from those numbers. Hardware matters a lot, and furthermore Apple sells services (like AppleCare+) that are specific to hardware and thus even a Linux user might still be interested in.

And without their hardware, their services would evaporate. There is a much tighter link there than with many companies. So they're on the hook for continued R&D and capex on that no matter what, you can't really separate that out, and in turn it's always going to be useful to have more volume to amortize it with.

I think primarily it comes down to corporate DNA, which is powerful. There are plenty of Mac hardware, software and service markets in pro/business/enterprise Apple has neglected or abandoned over the years, including ones making oodles of money, not out of any 4D chess but just because it doesn't fit them as an organization.

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0: https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/37f5e9c...