Because of the introduction of AI overview, click-through rates are dropping like crazy. Up to 70% of Google searches now end without any clicks to third party websites. So most search users already stay completely within Google's ecosystem.
But does that apply to shopping?
I have often had a look at Google shopping results but very rarely clicked one.
I think when searching for an answer ai assist is often sufficient but not for where you are buying?
But does that apply to shopping?
I have often had a look at Google shopping results but very rarely clicked one.
I think when searching for an answer ai assist is often sufficient but not for where you are buying?