alt Hacker NewsSo what is the resolution supposed to be? Randomize the results whenever a user searches for a vague product category that is also something that Google provides?
The article is pretty light on detail about what "favoring their own service" actually meant. Just that it appeared above Klarna's when a user searched BNPL?
It all seems vague and hard to cure. The algorithm is typically very good at surfacing the least shitty option, so if the resolution is "well you have to jumble them now" that's strictly worse for me as a consumer.
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It's not about BNPL, it's about a price comparison service. The same thing exists in travel where Google competes with its own customers and has majorly changed the industry.
There is nothing that says that Google must exist in every vertical. It would be completely fine if they shirt these things down.
I think the ideal solution is to split up google.
And google shouldn't give any special treatment to their own products when ranking search results.
That said, a price comparison tool is essentially a specialized search engine, and it makes a lot of sense to gather price comparison information while indexing for search, and I don't think having price comparison built in to a search engine is necessarily a bad thing. Although, I'm a little distrustful of google shopping results.
I'd imagine this is about the presence of the google shopping bar you get above the results, like this: https://imgur.com/a/1drEnrm
It seems hard to cure because a lot of this is stuff that just probably shouldn’t be done. Ie the structure of the products veers so close to anti-competitive practices that it’s just untenable in the face of regulatory enforcement.
Google runs the dominant search engine, which they control the rankings of and sells ads on, while also competing against companies that buy ads from them and fight to maintain a spot on the index is almost immediately suspicious. The potential for abuse is incredibly high, and at one point would probably have been concerning enough to invoke regulators without even acting on the potential for misconduct.
It’s like taking the babysitter out to a fancy dinner alone. It could be something totally normal, but it looks bad enough that you probably wouldn’t do it.
The real answer is that Google would probably need to sell off that arm. There is no configuration where Google retains the control or benefits of the Shopping product without being locked in conflicts of interest around the index. It’s always going to look like the way Standard Oil was setup, because it is set up the way Standard Oil was. They own infrastructure, and they compete upstream against other companies forced to use that infrastructure. There’s no way to resolve that conflict of interest.