The football World Cup 2026 is being broadcast in 1080p with washed out colors. Yet every shop was advertising 4K OLED for the best experience of watching the matches.
Supposedly the master stream from FIFA is in HDR, so if the colors are washed out its probably a bad conversion with your TV provider or TV.
I do agree its insane to me we're still not at 4K coverage for world major level sporting events.
It looks great on youtube at 4k, at least if you are somewhere where they are transmitting it through youtube.