"Personal responsibility" stops working when all your friends and family have a Facebook[0] account and you want to contact them. Facebook builds their platforms like roach motels - easy to get in, hard to get out of - and uses your friends to hold you hostage on the platform.

My personal preference would be laws to restrict ad surveillance and laws to mandate third-party interoperability to break that calculus. But absent that, I'll take massive damage awards from the legal system.

[0] Or Instagram, or Whatsapp, or...