This applies outside of creative industries too. I've seen my fair share of B2B/enterprise software where its clear the vendor has no clue how the industry they are selling to works, or how the users of that software think.

AI changed the calculus a bit (or at least, it has the potential to) but I think that was a huge part of the whole "learn to code" movement in the mid 2000s, to start treating software development as a "feature, not a product" of existing experts in their field so that the people most familiar with their domain are actually the ones making the software instead of having to translate the requirements down to a dev team.