The article is AI slop, obviously, like practically everything on the internet these days it seems. Awful writing, circling endlessly around the same point. The entire article could have been a single sentence. Which of course, is how it began. As a prompt.

The article is also wrong. Or, at least, indicative of a broken relationship between management and engineering. If you have an engineer who can decide to rewrite the entire product without management buy-in, then that's an organisational and a discipline problem.

Added to which, of course, maintainability and build-ability both matter an enormous amount. Work to improve both of those things will improve the business.