> The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment officer at Carat.
What she means is that they want to do it subtly enough so people aren't creeped out, because when it's put like that it really is creepy.
This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant based on their shopping habits because that's one of the few points in life when people's shopping habits are maleable: https://archive.is/CUo8O
Is this a submarine article[1] by instacart to sell their consumers data? feels like a glowing review of the data. And why would papa jhons accept to be a part of this campaign?
I'm just... Confused at how any of this is good for society. YOU FUCKING KNOW when your fridge is empty.
So OK maybe some corp can reprogram you to not restock on food. CONVINCE ME THAT'S GOOD. Is it not just an attempt to make people worse? Less self-sufficient? More miserable?
idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” lol I think they forgot to realize this is incredibly unsettling and creepy
Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism.
Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.
All american fridges contain at least 20% expired condiments, by volume.
Every fridge between mine and the nearest Papa Johns would need to be empty before I'd consider eating there.
I find everything about this upsetting. This level of targeted manipulation should be illegal.
It seems like the only way to avoid it is to only shop in person and to stick to mom and pop stores that can’t afford to do all these shenanigans, while also avoiding ads like the plague.
> There are two things Papa Johns doesn’t like to see
There are three things. Papa Johns also hates to see well compensated employees. They've been successfully sued several times for wage theft, they were forced to stop their “no-poach” policies which prevented franchise owners from hiring workers at other Papa Johns restaurants in an effort to keep wages down, and they insisted that if they had to provide health insurance to their workers they'd pass that cost onto consumers rather than spend a penny of the $87 million in gross profit they were making.