Social media won because it's better for the consumer and producer.
For the producer, it's free infrastructure but it's also advertising. Having a large subreddit means your game getting recommended to others and potentially being seen being introduced to more people.
For the consumer, these social media sites do usually do provide a better experience in showing people what they want to see and keeping away stuff they don't.
I'm sympathetic to forums just because I think if someone likes something they shouldn't need to join a potentially social media site with potentially toxic designs and sub-communities. But these are negative internalities that people mostly ignore.
Social media has censorship, which most old school forums couldn't simply replicate with volume, even with moderators in place. So, a lot of times you will find unfiltered discussion about certain topics as opposed to a controlled narrative you will get on social media.
> Social media won because it's better for the consumer and producer.
It's not even a question of "winning", the overwhelming share of people that came online after the advent of social media did so for social media - they never had any interest in niche phpbb style forums.
Does this hold true in the modern age though? I haven't seen a single thing I wanted to see on social media basically since COVID. It's all famous people, posturing, and things I never followed. Entirely crap I don't care about. At this point I open Facebook like once a day.
I used to go on Instagram to see my friend's pictures, now there's nothing of my friends on there and I'll just spam and AI slop...
All I want is to see what my friends and acquaintances are up to and it doesn't show me any of that.
I think the kids are using discord for this, but as a 40-year-old non-gamer, I'm not going to get my friends to use discord.
I genuinely feel like there's a major gap in the market for an actual "social" network.
Social media is more addictive. That's a huge reason it won.
Social media won because it is better and more profitable for the producer/site owner.
It is objectively worse for the consumer:
* Algorithms that push content the user didn't ask for/dark patterns
* Prioritizes low-attention span/doomscrolling
* Magnifies the most virulent outrage-driven content, often by the very people that commit the outrage, and profits from that outrage
Social media as currently implemented by everyone is a cancer.