It's a bit of an indicator about the effort they put into it. If they don't even write their blogpost themselves the question of "how much effort and thought did they put into the rest of their code / product".

Now, obviously they might just be bad at writing blogposts but surprisingly often it seems to be a decent red flag.

Because the thing is that the less effort you put into that the more anyone can just...reproduce the idea with their own LLM.

Even if s.o buil a cool thing and wants to share it with the world, if all they did was prompt Claude for a weekend what is stopping me from just doing it myself? Then I can even get it however I want.

No, it's not. It's an indicator that they're prioritizing the easy things surrounding the work, rather than the actual work.

The AI slop is noise pushing out valuable posts someone put effort in to.