Oh you'd be surprised.

Social media is something people want. A large part of why people buy smartphones in the first place (especially at that age) is to be on social media. If you need to buy some weird kind of smartphone to do it, or ask your tech-savvy friend to do some voodoo on it for ten bucks, people absolutely will do that.

See the story of console modchips in eastern Europe for an example. Legal games were so expensive at that time that most kids / families weren't able to afford them. Console modchips existed, but they were difficult to install, and most people just didn't have the expertise. What ended up happening was that everybody "knew a guy", and that guy would do their modchip for a fee. They didn't need to know anything about rooting, ROMs, flashing or soldering, they gave a legal console to somebody and got a console that could play pirated games back.