Funny you mention that. For me (Dutch), growing up in same time, Wimbledon and Roland Garros are the two main tennis tournaments. When these were on TV, Olivetti brand was prominently mentioned at the scoreboards. I always imagined they were a brand who made the computers used for the scoreboards, but otherwise had no idea what that brand meant. You wouldn't 'Google' or 'Wikipedia' it. You saw it, you asked your parents (or other peers), and they'd either know or not.