As long as this is actually about "sale" of data and actually imposes strict limits on data brokers and all the nefarious actors out there, I am all for it.

If it's more similar to the California law, which just calls all uses of data "selling data" and just ends up muddying the waters without actually imposing any regulations of value on the bad actors in the industry, then that would be a shame.

There is value to actually keeping the meaning of words clear and consistent. I have no issues with Google using its first-party Google Maps data to serve me better recommendations. I have massive issues with AT&T selling aggregated geolocation data that makes it easy to identify individuals to third parties. I hope this is a clear path towards banning the latter without touching the former.