You know, in Switzerland there is a thing, that if a product or service has the name "Swiss" in its name, then it can be sold for any price regardless of quality - and it will fly off the shelves. I know it sounds ridiculous, but it's true.

Swisscom is the biggest ISP in Switzerland - they charge high prices for very slow internet. But they have the word "Swiss" in their name, so it's okay to sell 100 Mbps connection for 70 CHF, which many people buys. But the same people can get 10 Gbps connection at the same place for 40-50 CHF also by simply visiting a competing store, and spending 15 minutes on it. But that won't have the word "Swiss" in it.

I ran speed tests a lot more when I had internet that varied from 5-20MB depending on the day/weather/etc. Now I'm on >1GB it's so rarely a concern that I don't bother. I suspect this skews the data significantly.

Most people use Speedtest when something going terrible wrong and they have packet loss, extreme latency or something similar. Or before renting out their appartment on AirBnB.

25Gbps is available but not common. Most average people will buy 10Gbps P2MP from Swisscom, Sunrise, Salt etc., the really big companies with marketing all over the cities. Then they'll use WiFi with the default modem and not reach anything like 25Gbps.

25Gbps requires pretty unusual hardware to use (see [0] for example) and you need to pay a couple hundred francs for installation so even among the geeks and nerds, it's not common.

I have it myself but recommend to friends and colleagues to use Init7 but 10Gbps instead.

[0]: https://michael.stapelberg.ch/posts/2021-07-10-linux-25gbit-...

That says as much about socioeconomics (price sensitivity, laws that prohibit calling for upselling, etc.) as actual speed. E.g. in my country, the last time I looked over 95% had a fiber connection to home and the major providers offer 1Gbit (for connections still on AON) or 4 to 8Gbit (on XGS-PON).

Yet, our average is still a mid 230Mbit. Why? People sticking with cable internet out of inertia, people sticking with cable because they have more attractive TV packages. People choosing 100 or 200 Mbit because it's cheaper (e.g. my parents just stick to 200Mbit because they don't need more for web browsing and some streaming).

Same for cellular. My country is only in the 17th position, yet I have 1Gbit 5G cellular with unlimited data for ~25 Euro per month. Most people just don't want to spend more than 10 per month and go for cheap plans/providers.

But such price sensitivity differs a lot per country.

You're not missing anything. The article is trying to imply that 25G is everywhere in Switzerland, but it's not. They just picked the fastest available speed and ignored the fact that some places in the United States also have 25G internet available.

The limiting factor on speed-tests when you have 10-25 Gbps internet is WiFi. That’s what this is more likely showing.

Or like your apples is what people have chosen and the oranges is what is available to buy if you want it.

I upgaded to 1000mbps as it is the same price now as slower but only time itll make a difference is downloading a model or huge installer.

Brazil is surprisingly good. What are they doing right?

I did an internship in Switzerland in 2007 and mobile data was 14 USD/MB while I had unlimited data in the US. The place I was staying in Zurich had only 128 kbps ISDN while I had a symmetric gigabit line in my US dorm room. At that time I thought Switzerland was the most backward country ever.

Things change, I guess.

The funny thing is, it works on people outside of Switzerland too. There are actual Americans fooled by this blatant marketing in this very thread.