alt Hacker NewsNot really.
In France we have a French brand of bikes, from the sports retailer Intersport, called Nakamura...
They actually hide the fact it's a local brand, let people think it's a Japanese brand, to suggest it's higher quality.
Not really.
In France we have a French brand of bikes, from the sports retailer Intersport, called Nakamura...
They actually hide the fact it's a local brand, let people think it's a Japanese brand, to suggest it's higher quality.
And Decathlon's bikes are Van Rysel, which does mean "from Lille" (where the bikes are designed) but you wouldn't know it unless you speak Dutch. I don't think they hide anything really, but having a Dutch-sounding makes a connection to the Dutch and Flemish who are well known for cycling.