There is a lot of demand for articles like this. The sort of revenge of the humans.
I do think a small number of people have totally transformed themselves and their business using AI. But that doesn't overlap with the people who are loudest about it on LinkedIn, X, and other channels.
There are, they're all on the sell side though.
Elena is one of those people who was loudest about AI on other channels and now she writes this when, as you say, there’s a demand for articles like this.
It’s marketers doing marketing all the way down.