Its zeitgeist appeal has been stuck for like 20 years.
The problem with it is that unlike sell-side mortgage fraud, self-driving cars, crypto, and current AI… quantum computing doesn’t have a simple, approachable, mass appeal parlour trick to rally around.
Until it gets one, it’s never going to facilitate the scale of grift and graft as the others.
The threat of breaking all encryption has been a slow-burning $1 trillion or more grift for the field over the last 20-30 years. Not that anything has materialized from it. I am somewhat convinced that PQC is primarily being rolled out so that we can all stop funding those clowns (and because lattice-based cryptography is finally ready for prime time).