Instagram ads are the most consistently interesting ads I see online, and by an enormous margin. Ads suck, and I resent that their inherent purpose is to manipulate me, but they accomplish their goal better than any other ads I've ever seen.

Well, I was trying to be a little charitable

Something something even Apple wants 10s of billion$ a year from it… building the big money machine is an innovation of a kind when only a few entities can really do it.

I dunno if it’s exclusively his innovation, but Zuckerberg’s insight was that you could actually lie to your users by presenting yourself as trustworthy, while having malicious intent to violate their privacy by selling their data to advertisers, and there are no business repercussions for doing so.

Meta’s ad product is incredibly innovative. Just look at the fallout from ATT to see an obvious example