Youtube channels are also getting hyper-monetized now. Private equity firms finally learned that some of these informational channels draw a huge crowd of loyal viewers with a very specific kind of technical interest and have built high levels of trustworthiness. Ideal targets for running ads. Now they buy all these channels and have their marketers optimize every corner for generating easy money.

The good thing is that it's steadily ruining shorts.

“But first, we need to understand how we got here.”

I mean, many channels like CNBC already looked like that before ChatGPT was invented, stretching a 3min "explainer" video with unnecessary background story and "expert interviews" that serve no purpose, so much that I just go through comments in hope that someone has summarized it for me.