alt Hacker NewsBy that definition, any form of philosophy or politics are subcategories of marketing. It's not marketing if they're not trying to sell you something for money.
To address your point - the flowery and innocent core promise of the field may have been true when it was first invented thousands of years ago. Exposing people who actually want to learn about goods and services to your offering in an attempt to establish a mutually productive relationship (they get something they want, you get money) is fine. But that stops short at about the 0.01% mark on the way to the beast that marketing became today. Modern marketing is about pure value extraction at any cost. Modern research and tech has enabled them to find loopholes in every relevant regulation, flood every empty crack of the internet with garbage if it means they get an extra cent out of it, study the flaws of the human mind to discover the best ways to abuse it into buying their thing, plaster every object in existence with screaming ads and audiovisual trash to force people to internalize their message. There is no natural cap on marketing, so we've long since moved past unobtrusive, good-natured promotion into full-blown insanity.
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Yeah, I completely agree with you. I think it should be highly regulated.
I think billboards should be completely banned, or at most relegated to designated districts of dense urban areas. I'm in favor of banning products that are addictive or harmful to people, like gambling, tobacco, and the like. I think that conflicts of interest should be disclosed, and false claims should have consequences.
But I think it's helpful to start the discussion by recognizing that the state that we're in now is the natural state of affairs. It's not evil, and we all engage in elements of it most of our waking lives. But unchecked marketing and persuasion will flood every crack of everything if you let it. Which is why you have to decide what you are willing to permit as a society.
It has to be done coercively, though. The incentives are so unbelievably strong to cheat that shame or persuasion isn't a useful counterweight.
Marketing is human nature. I personally use adblockers to avoid it. But if we erased the memory of "marketing" from human consciousness it would soon be rediscovered independently anyhow.