> fact that the mechanism is clearly weaponized for marketing

There is a lot of dumb money chasing the AI dream. That money is not asking hard questions about return on investment yet. But, the narrative is starting to shift as evidenced by this article. Even Meta is questioning the value of AI Agents.

In response, we see Anthropic, OpenAI, and Microsoft creating giant teams of FDEs (forward deployed engineers). The idea is to keep the AI dream alive one way or another because once that dies, the whole thing comes crashing down. So, dumb money is going to put up a strong fight in the marketing-sphere, and articles like these are needed to counter that.