alt Hacker NewsA while back I evaluated using Google's AI products for my company and this is barely the tip of the iceberg when it comes to confusing naming. I left so confused after a few days that I decided there was no way I could inflict that on anyone else in the company. I think the were some good ideas in there but I couldn't tell you which of the ~40 (at least) similarly named products those were.
Replies
r_lee • today at 4:00 PM
don't forget the renaming of Vertex AI to Gemini Enterprise Agent Platform
so you could have e.g. Claude Opus 4.8 on Google Gemini Enterprise Agent Platform
makes sense, right?
SoftTalker • today at 5:00 PM
Price segmentation taken to absurd lengths.
I did wind up choosing GCP to be our primary enterprise AI provider and it has definitely been a challenge to try and explain the difference between Vertex AI Studio, Gemini Enterprise, and Gemini Enterprise Code Assist, to say nothing of trying to explain that these three products are not the same thing as the consumer version of Gemini that they can find when they google “Gemini AI”. The branding is godawful.