alt Hacker NewsHe's coldly rational:
The investors gave him $5 million. Large commitment, large risk.
Each customer gives him 15k per unit. Even a rare large customer who buys 100 ovens gives him 150k. Small commitment, small risk.
If he breaks his promise to the investors, he can't raise more money easily. It will be very hard to find another $5 million.
If he breaks his promise to the customers with a garbage product, he can more easily find a replacement customer for the much smaller risk.
From a rational standpoint, I don't understand how investors could feel betrayed by a pivot that involves creating two ovens to eventually allow the founder to capture 10% of the market. Functionally, I can't imagine a single investor actually caring about these details. They don't care about the number of buttons, or if it can do wedding cakes, or whatever. They care that the founder and team demonstrates competence in their decision making and execution.
If a founder is able to spin and control both the loss of a major potential customer, and the low customer satisfaction rate (weak follow up from pilots) to the investors, I simply cannot imagine that doing 2 product lines is that much of a big deal.
More personally, I'd feel that if it truly were a coldly rational decision, the founder would feel confident in defending his choices (at least against any initial suggestions to the contrary) without resorting to anger.