The dumbest assumption I saw Amazon baiting people into was using Chase credit card points for purchases. You'd think spending those specifically on Amazon would be more efficient than just getting cash and buying from Amazon with that cash, right? Turns out it's the other way around, and by a large amount.
yes, I started buying with miles because Amazon was giving me more value for those than my current bank.
They often have promotions which can make this very lucrative. “spend at least 1 mile, get 40% off” etc