Seems like you are getting caught up on the watch form-factor. If you think of it as a stripped down cell phone for a kid you don't want to have a cell phone yet, this product makes perfect sense.
>like you are getting caught up on the watch form-factor.
I'm getting caught up by the full fledged surveillance kit. Give them some independence and freedom instead of this a watch with an SOS button, we survived before ~2010
Definitely! But the form factor is really important: since it's strapped to their wrist they don't lose it. Classmates with phone-shaped phones seem to loose theirs a lot.