The sad part is that most employers don't care particularly about performance optimization skills (the economics don't work out, they can often just fix the problem cheaper with more hardware—and even if they can't, they mostly don't bear the cost themselves).

The fun part is that when your employer _does_ care about software optimization, few people are actually good at it and your skills are more exclusive :-)

Irrational how? What higher values does it undermine for you to make fast software?

There are dozens of us! Dozens!