Customer protection absolutely is regulation. Saying otherwise is a No True Scotsman.
Good regulation is good. Bad regulation is bad. Being anti-regulation is dogmatic.
Consumer protection is a type of regulation, but if you can brand a rule as "Consumer protection" it will poll better than "regulation" because that's how marketing works.
Consumer protection is a type of regulation, but if you can brand a rule as "Consumer protection" it will poll better than "regulation" because that's how marketing works.