Half decent data privacy laws are wildly overdue.
My other thought is that companies like Papa John’s that make shitty products are most likely to engage in desperate growth tactics like this.
You know what helps tempt people into ordering pizza? Making good pizza.
The problem is that it’s cheaper to purchase analytics and serve an ad for “pizza” at the literal moment the viewer is out of groceries.
I wonder if their fancy analytics can also tell them how many of these customers regret not just buying groceries after they finish their Papa John’s.