> If that load can be carried by software instead of by the founder’s inbox and memory, then the ceiling on how many external relationships one person can command rises by an order of magnitude. And that’s the variable Coase’s boundary actually turns on for a would-be solo operator. The market got cheap years ago. What was missing was a coordinator who didn’t run out of attention.

I literally cannot believe you can get to a billion dollar valuation without at least a small sales team. AI cannot do that no matter how much you coordinate and your customers will not talk contract details with a bot.

And yes ofc Sam Altman (dude who sells tokens) thinks people should form solo companies that literally runs on the tokens he and his friends sell. That is not a tell or a signal as this article makes it out to be.

Yeah sure AI can optimize work but this ignores basic realities of running a business of that size.