As a business case that looks great. Somewhere between genius and standard practice for most industries.

Start with low-volume runs targeted at upperclass customers who can afford the pricetag. Bonus points for a group that has a proven track record of spending unreasonable sums for unproven technology. Over time the user story, manufacturing, parts sourcing, regulatory approvals all get sorted out and you can move down into bigger and bigger markets and lower and lower price points

Of course that risks being associated with all the crap the same high-spenders spend their cash on