For a dash of dystopia: Imagine a company starts using that same LLM fuzzy-matching [0] against what you intend to be normal search activity, to detect "bad" queries and "bad" users who will be blocked. Maybe they'll delete your SSO/email/videos/photos too, who knows.
I can easily imagine it happening, especially after some point where they start using the same systems to "enhance" your query.
[0] To be specific, your searches will be placed into a narrative document template, where a character Mr. Safety Bot is about to speak a verdict, and then the LLM story-generator decides whether it "fits" for Mr. Safety Bot to declare you banned.
Orwell's idea of "wrongthink" is more relevant than ever.
If you are imagining that, you could imagine it with search doing the same 10 years ago, which would have more thoroughly prevented you from researching things.
That is in fact what happened to me, except I think the final decision was made by a human since the ban came later. I didn’t issue any queries in between, so I know it was my convo about barbiturates.
This is one of the reasons I currently use Gemini for daily use and research.
Google has lots of experience with search history, and presumably handles this better than new companies.