Former chef here (2 Michelin starred restaurants).

5% is beyond plenty; it is awesome!

> works for 98% of the population, that means that it won’t work for ~150 million people

If I can only cook for 70 people a night, I most likely can't serve the ~150 million people who do not have access to modern browsers. And, those who do have access to those browsers and choose not use those browsers likely will not enjoy my food either. I don't need to make 8 billion people happy for my restaurant to survive. I only need to make ~1000 people happy who keep returning for anniversaries, birthdays, and the pure enjoyment of creativity with food.

I was a yacht chef for years and only needed to make 10 people happy. The technique I used was everyone eats the same thing, crew and guests. Saving money doing my own shopping instead of relying on provisioning companies that would send me food not handled correctly, my monthly expense went from ~$30k to ~$10k when guests are on board a month -- food in St. Barts was flown in from France everyday and expensive, circa 2005, so I could afford to serve the chateaubriand, osso bucco, and everything else to the crew. Therefore, what I wanted to eat everyday which likely was balanced, had lots of fiber, and healthier choices was the thing that everyone ate everyday.

People ask if the guests and owners would tell me what they want to eat everyday. The Mister was CEO of a fortune 500 company and when retired still chairman of the board. This guy was making billion dollar decisions everyday and the Mrs. was very busy also. The last thing they want to do is answer what is for dinner every night. They delegated the decision making to me. I always cooked what I wanted to eat and was always correct.

It is impossible to make everyone happy. Don't try -- it will break you.