It delivers more value to customers while consuming less resources. Why isn't that a better move than something that costs more and delivers less?
It's a prisoners dillema. It might be best choice when viewed individually but when everyone does it, it's worse for everyone.
What are you basing “it delivers more value to customers” on?
It's a prisoners dillema. It might be best choice when viewed individually but when everyone does it, it's worse for everyone.