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IncreasePoststoday at 5:08 PM2 repliesview on HN

I wonder why in the age of LLMs these brand names continue to exist. I just prompted deepseek in Chinese to give me some novel brand names in english for a lighted dog collar (something I recently searched for and saw the crazy brands), and it gave me a bunch of plausible sounding names. Granted, not particular inspired, but names that an English speaker would recognize as reasonable brand names


Replies

jerbear4328today at 6:06 PM

They want to sign up for the Amazon Brand Registry[1], which requires a valid US trademark, and these crazy names are approved faster because they're obviously unique. See NYT[2]

[1]: https://sell.amazon.com/brand-registry

[2]: https://archive.is/IQs4i / https://www.nytimes.com/2020/02/11/style/amazon-trademark-co...

esafaktoday at 6:05 PM

Don't give them ideas.