IMO, people should stop chasing making AAA games or whatever nVidia pushed out. They should just build games instead of graphics demos that sometimes sold well.
They can stick to desktops 10 years ago, make smaller teams, and either build their own engine or use something that is not UE5.
Ten year old desktop users aren't exactly known for buying new games, especially at full price.
The average spending gaming hardware are the consoles. No one is going to start building a game targeting a Playstation 4 today, they'll target the 5 year old PS5.