For me they are killing the goose.

WoW has become quite soulless after the changes where everyone gets the same end game equipment but you have to grind upgrade currency to improve it.

My wife and I used to play quite a bit but it doesn't really engage anymore. Perhaps we are getting too old, but we should be in the correct customer segment (mid 40 years old).

Now I have spun up a local wotlk server with player bots powered by ollama which is actually a bit fun again.