Also one very common subtype of the first option nowadays is that some company is just buying the exact same product from alibaba that you could buy from a random company on amazon or aliexpress, marking it up, and spending a few bucks on an internet presence and advertising to try to seem like a more legit company but doesn't really offer any more support or warranty than the brands that seem like a random combination of letters.

Whereas if it's costco it will at least be easy to get your money back if it dies in six months.