Option three: “Three in four American men have a partial vasectomy now: Thanks, obesity!”

Poor headline writing around obesity is no excuse for deflective headline writing away from obesity!

Or if you prefer a different market’s take: “Corrupted food is feminizing men” and then diving into how Big Ag has a secret agenda to poison men everywhere and both political parties are in on it, as a way to introduce the issues of artificial sweeteners (HFCS, splenda, monkfruit, and others) would be stunningly effective. Yeah, it’s kinda exploitative, but when in Rome applies when it comes to public health messaging, and I’d rather that market learned to direct some of their rage at the corporations that deserve it while giving them a chance to decide for the better.

Point being, there’s no excuse for avoiding obesity in headlines if you want to write clickbait for an audience. And with #3 above, especially if you set “Thanks, obesity!” as the Subtitle that only shows up when you visit the page, as Vox and others do, then you can maximize clicks far better than either option #1 or #2 would.