Your comment seems to frame this as a "two sides issue" as if it was a see-saw and you can only move back and forth between one side and the other with no room for nuance or alternate directions.

Governments can do a lot of things that hurt you, this is a consequence of having power. Giant Corporations can also hurt you because they also have power.

In general I would agree that say, walmart, is mostly interested in encouraging you to shop at their stores more frequently with the information they gather, it's also true that other corporations are currently selling the information they gather to the government.

And, of course, if I dislike what e.g. the department of labour is doing with information it's collecting, I can vote for various representatives up and down the hierarchy of power, in the USA this would include things like state governors / attorneys, federal legislators, presidents, etc, all of whom have some level of influence over my information being collected and used.

If I dislike what walmart is doing, my options are considerably more limited. I can lobby for a law to be passed against it or I can essentially wish for it to go out of business.