After reading their newspaper (their label, not mine) for years, I've come away with three revelations: A) More than gaining insight and staying abreast of events, what I was really purchasing was the /feeling/ of being in-the-know. B) Whenever I met with "certain" people, they were likely to also read The Economist which turned out to be another, tremendously handy means of anchoring conversation. C) The trade balance tables on the inside back page were always interesting, sometimes jaw-dropping.