They don't have any real skin in the game.
Who cares if they're right about something? Are they putting money on the line? What is their P/L for being "right"?
In theory, their reputation which is the basis for maintaining their subscriber base and hence $$$
I think that's the wrong way to look at it. They do have skin in the game, in the sense that their readers wouldn't want to pay for a newspaper that is consistently wrong. And, even if they don't, it doesn't mean that it's not valuable