The imaginary pressure of investors. When you actually ask investors if they care about most of the things CEOs think investors will care about, they don't.
The same thing happens much lower down the ladder: when you ask customers if they care about most of the things managers (or engineers) think customers care about, they don't.
The same thing happens much lower down the ladder: when you ask customers if they care about most of the things managers (or engineers) think customers care about, they don't.