Because of the of the political stuff, they have a bad reputation I think and are taken less seriously (I feel this way). They have an opportunity imo to break free from that and just not do the gatekeeping / condescension that the other providers are starting, and become more mainstream.
Americans are 4% of the world's population, and even among those 4% at least half don't give a shit. the rest of us give even less of a shit, we don't have the luxury to be principled.
To be frank, I will never use Grok as long as it's remotely affiliated with or under the influence of Elon Musk or his ilk.
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Even without the politics, Elon has shown that he will weaponize his platforms against people/companies he personally doesn't like (e.g. specific bans/demotions to external sites like Substack and Bluesky).
Using Grok is therefore a supply chain risk and it's not nearly good enough to offset that risk.