Commoditize your opponents USP then eat up their engineering talent / silicon / real estate when they fail, perhaps?

I’ll be the first to admit it seems ambitious / implausible to try to (1) undercut the megalabs (2) move everyone’s focus back to tweets and then (3) profit.

A bit like handing out free horses to undercut Standard Oil so that you can go back to reaping the profits of your wheel tapping business.